A satisfied and happy patient is a loyal patient. For a dental clinic to succeed, be sustainable, and be viable in the long term, it must work every day to optimize their processes as to achieve patient loyalty. There is no advertising as powerful as the testimony of a satisfied patient, and that is achieved in great part through effective dental office management. Let's take a look at some tips to improve this vital factor.
It’s very important to start from a clear base. First, you need to know what your current patients' experience is like and what your patients' experience was like in the past.
Sometimes it’s difficult to ask them these questions individually when they finish their treatment, but you can use tools such as satisfaction surveys to find out which experience has been the most positive and which has been the most negative if any.
Try not to let your clinic get carried away by the tendency to be constantly late. As in the previous tip, everything starts by analyzing where you are wasting the most time and what actions could be optimized to make the patient's passage through your clinic comfortable, fast, and without waiting.
Ask yourself: Is the doctor's availability well-coordinated? Which treatments are the most time-consuming? Are the instruments ready? With a little extra effort and planning, you can maintain that punctuality most of the time.
There are financing entities that provide patients with options to facilitate payment for their dental treatments and procedures, opening up a range of payment possibilities and allowing more patients to access the practice's services. You can also create a payment plan of your own.
In this way, you’re demonstrating to the patient that you care about their needs and well-being by making it easy for them to pay.
Consumers will always value the convenience of contemporary, organized services, which range from text messages and email appointment reminders to a variety of electronic payment alternatives. You might at the very least wish to provide the same scheduling and payment alternatives as your rivals.
Consider adding an online payment link to your website and accepting payments through mobile apps, for instance.
While you and your team are experts, the majority of patients are not. Making clients feel comfortable and providing better customer service are both largely dependent on education. You should be training and learning constantly but you should also train non-dental employees. Even your front desk staff should be aware of the fundamentals of root canals, fillings, and other typical dental operations. Patients may feel more at ease and develop empathy as a result.
Invest in quality instructional materials, and keep your posters and models current. Mobile apps are now available that can be helpful in informing patients about their problems.
The benefits of focusing your attention on this part of your dental business can help both you and your patients, even though it can be challenging to do so while managing daily operations. If you need help with this and many other dental office management concerns, consider contacting us here at The Dental Practice Management Agency.